3 Ways to Stay Top of Mind Without Being Pushy

By Jace Gillies

Jace Gillies is our Expansion Partner for our Salt Lake City office, where he exemplifies outstanding leadership and commitment to excellence.

Staying connected with your sphere of influence builds lasting relationships and fuels business growth. But most agents struggle with the balance. They understand the value of consistent communication, but they hold back because they don’t want to overwhelm their contacts or come across as salesy.

I’ve worked with countless agents who wrestle with this. One agent told me they actually stopped reaching out altogether because they were worried about sounding too pushy. That’s a costly mistake, because consistent and meaningful communication is what drives long-term success in real estate.

According to the NAR 2025 Member Profile, Realtors typically earn 20% of their business from repeat clients and another 21% from referrals. For agents with 16 or more years of experience, referrals account for 28%. The sphere is where long-term income lives, and stepping away from it means leaving business on the table that you’ve already earned the right to.

Here are three strategies I use to stay in touch with my sphere while keeping every interaction genuine.

Prioritize value over frequency. It’s not about how often you reach out. It’s about the value you deliver when you do. Instead of blasting out generic updates or weekly promotional emails, focus on sharing things your contacts will actually care about. Helpful market insights, what’s happening locally, or quick tips they can use right now. When your message clearly puts them first, people naturally stay more engaged.

For example, if you notice interest rates starting to drop, that’s a great time to send a quick email explaining what it could mean for them as buyers or sellers.

Mix up your communication channels. Not everyone likes to be contacted the same way. Some people prefer email, others respond better through text, and some engage most on social media. When you vary how you communicate, your message is more likely to be seen in the way your contacts actually prefer.

Send a quick personal note through Instagram, share helpful content on Facebook, or drop a thoughtful handwritten card in the mail for milestones like birthdays or anniversaries. A simple way to stay organized is to use your CRM to track conversations and know each contact’s preferences.

Be consistent, not overbearing. Consistency is what really counts, but that doesn’t mean you need to reach out every single day. The goal is to find a steady rhythm you can actually stick to, whether that’s monthly, every couple of weeks, or quarterly. A simple monthly market update or a light check-in can keep you on their radar without feeling like too much.

Something as easy as “Hey, just wanted to see how you’ve been. If you need anything in real estate, I’m here to help” every few months keeps a relationship warm and natural. The agents who struggle most with their sphere usually don’t have a rhythm. They reach out heavily for a couple of months and then disappear, and by the time they resurface, the relationship has gone cold.

Staying in touch with your sphere doesn’t have to be uncomfortable or overwhelming. By focusing on value, mixing up your communication methods, and finding a consistent rhythm, you can stay top of mind without being intrusive.

If you want to dive deeper into strategies for building strong relationships with your sphere and turning those relationships into referrals, let’s connect. Call or text me at (480) 559-3427 or email me at careers@liveutah.com. You can also visit training.liveutah.com for more. I’d love to help you implement these strategies in your business.