4 Types of Social Media Posts to Get More Leads

By Jace Gillies

Jace Gillies is our Expansion Partner for our Salt Lake City office, where he exemplifies outstanding leadership and commitment to excellence.

NAR’s latest technology survey says social media is now the number one source of quality leads for Realtors, ahead of CRM, MLS portals, and paid ads. Most agents are already on social media, posting and showing up consistently, and still not seeing leads come through.

I used to do the same thing: post whatever I could whenever I remembered and hope it would make a difference. Then I started paying attention to the agents who were actually getting leads, and every one of their posts had purpose. It connected with people, offered something useful, and showed off their expertise.

Here are four types of posts that consistently work.

1. Educational content. Your followers want useful information, not a sales pitch. Post tips on buying or selling, market updates, mortgage trends, or staging advice. Small insights go a long way. When you make the process easier for someone to understand, you demonstrate your expertise and earn their trust before they ever reach out.

2. Listings and success stories. Post your listings, but go beyond the for-sale sign. Highlight what makes the property unique. Share behind-the-scenes shots or a quick mini tour. Even better, share stories from past clients. Did a family just find their dream home? Post that story. People connect with the emotion behind it, and it builds trust in your ability to deliver results.

3. Engagement-driven content. Social media is a conversation, not a megaphone. Talk with your followers by asking questions, replying to comments, or running polls. Show your personality. People want to work with someone they feel they know. Share local events, market trends, or a day in your life as an agent. The goal is to build a real connection, not just post pretty photos.

4. Local expertise. Position yourself as the agent who knows the area inside and out. Share posts about the neighborhoods you work in, from the best schools and restaurants to hidden gems only locals know about. Buyers aren’t just buying a home. They’re buying a lifestyle. When you show that you know your market at that level, you stand out from every other agent posting the same generic content.

Social media is a tool, and how you use it matters more than how often you use it. If you’re not sure what to post, start with what your audience will actually find useful and build from there.

If you want to sharpen your social media strategy or talk through what’s working in your market, reach out. Email me at careers@liveutah.com, call me at 480-559-3427, or visit training.liveutah.com for more resources to help you grow your business.